Recently YOUR Personal Training sat down with our nominated PT of the Month for November - Alice Magee.
Alice, based out of Andersonstown Leisure Centre in Belfast commenced her role in June 2022 and has rapidly grown a fantastic reputation and client base through effective implementation of the YOUR Personal Training business blueprint.
Alice decided to become a Personal trainer following a gap year spent in Australia where it was clear the lifestyle and satisfaction of working as a PT day to day was the direction for Alice to pursue a career. Having spent time academically in a completely different field Alice retrained as a Personal Trainer and is now working with over 15 regular clients, delivering small group PT and has a waiting list of keen fitness enthusiasts waiting to work with her at Andersonstown LC, Belfast.
Alice commented during her interview that having a plan going into the gym was essential and to market to her warm audience “from all angles”. Having both ACTIVE & PASSIVE marketing streams working simultaneously has helped members (prospective clients) to understand more about Alice as a fitness professional and to engage quickly with the services offered.
Since June, Alice has already enjoyed seeing great results from her client base, which in turn has built reputation and a high demand for services.
Much like starting any new business, the journey is not a straight road and the biggest obstacle in the early days Alice has needed to overcome is diary management and protecting the time to have a life outside of work. Alice has effectively managed this challenge through dedicating specific time to training and personal life which has been super helpful and created balance.
Alice commented that “having my mentor Peter in the corner is super helpful, he’s there to bounce ideas around but also help me fast track my business avoiding common mistakes - it’s great being your own boss but it’s also great having the bigger boss to learn from”.
YOUR Personal Training are excited to support Alice in developing business further and to write the next chapter on this fantastic career journey to date.
A big thank you to our partners Technogym for sponsoring the PT of the Month prize for November.
Check out the full interview below: