I believe that every PT could potentially benefit from understanding and noticing their clients’ visual cues.
In the bustling world of fitness and health, success stories often emerge from unexpected places. We are proud to introduce Alex Orlov, our Personal Trainer of the Month for March 2024, whose remarkable journey from uncertainty to triumph serves as an inspiration to many. In this blog, we delve into Alex's background, his journey as a personal trainer, and his aspirations for the future.
Life before YOUR PT
Before diving into the world of personal training, Alex found himself at a crossroads. Unemployment struck just before the onset of the Covid-19 pandemic, leaving him uncertain about his next steps. As a Deaf person, securing traditional employment had always posed challenges. Previously a small business owner, Alex toyed with the idea of entrepreneurship once more but lacked direction. It was during the pandemic that Alex experienced a personal transformation, shedding 26 kilograms under the guidance of an online fitness and nutrition coach. Inspired by his own journey, he embarked on a path to become a weight loss coach while pursuing Level 2/3 studies at Cardiff and Vale College.
The journey so far
Alex commenced his journey as a personal trainer on January 15, 2023. Over the span of less than 14 months, he has cultivated a client base of 14 individuals, each engaging in 1-2 sessions per week. Despite the challenges posed by the pandemic, Alex's turnover has build organically and is now a sustainable income that can be predicted month on month.
The launch process at YOUR PT
Alex's launch into the personal training realm was strategic and methodical. He meticulously researched available centres and crafted a comprehensive online and offline promotional strategy. Leveraging YOUR PT materials, he offered complimentary sessions, strategically placed promotional materials, and actively engaged with gym-goers. Regular communication with his YPT manager and continuous refinement of his promotional efforts propelled Alex's visibility and client acquisition.
Biggest obstacles to overcome
For Alex, the fluctuating levels of client motivation emerged as a significant obstacle. To address this challenge, he adopts a dynamic approach, frequently modifying training programs and introducing novel equipment to keep clients engaged and motivated.
What the next 12 months has in store
Looking ahead, Alex aims to solidify his presence at Llanishen and establish himself as a local fitness brand catering to middle-aged and older demographics. With a mid-term target of reaching £3,500 per month by January 2025 and a long-term vision of stabilising at £5,000, Alex is poised for continued growth and impact in the fitness industry.
Final words…
For Alex, the allure of personal training lies in its inherent capacity to transform lives. Beyond the physical benefits, personal trainers play a pivotal role in enhancing individuals' overall well-being, fostering a sense of fulfillment that transcends the challenges of the profession.
In celebrating the journey of Alex Orlov, we not only applaud his individual achievements but also recognize the profound impact of personal trainers in empowering others to embark on transformative journeys of their own. As March's Personal Trainer of the Month, Alex exemplifies resilience, dedication, and the unwavering commitment to making a positive difference in the lives of others.